Our Make review
If you need back-office automation, Make is one of the safest picks in AI automation — with the caveat that steeper than Zapier.
We score Make 4.4 out of 5 — solid ease of use, strong performance and excellent value for money.
What Make is
Make is Make's AI automation product, launched in 2012. Visual scenario builder for complex automations with powerful data mapping and AI modules.
It is aimed at intermediate users — the learning curve is moderate. Day one you would use it for back-office automation, data sync and AI pipelines. It runs on Web, with no mobile app, and there is an API if you want it inside your own systems.
Where it shines
What you are really paying for here: great value per operation and handles complex logic. The feature set behind that is visual scenarios, data mapping, error handlers and AI modules.
We rate performance 4.5/5 and answer accuracy around 89% for the tasks in this category, which is why it holds up for back-office automation and data sync.
Where it falls short
It is not without cost or compromise: steeper than Zapier.
Expect a real ramp-up — we rate the learning curve moderate. Budget time for it before judging the tool.
Pricing and value for money
Pricing is Free · Core $9/mo · Pro $16/mo. At $9 a month that is $108 a year per person, cheaper than most of its category (the category median is about $30). A free tier exists, so you can test it properly before paying.
If budget is the constraint, look at the free tiers of the alternatives below. Our cost calculator will show what adding Make does to your monthly stack before you commit.
Who should use Make
Make is the right call for back-office automation, data sync and AI pipelines. We would not recommend it if steeper than Zapier is a bigger problem for you than great value per operation is a benefit.
The alternatives worth comparing are Zapier ($30/mo) and n8n ($24/mo). Put them side by side before you buy.
Worth a trial: Make at $9/mo is best used for back-office automation and data sync, and it earns 4.4/5 from us.