Plans
Pick the plan that matches your ambition
Everyone starts free. Upgrade when comparisons, the advisor and certification start paying for themselves.
AI Navigator costs $0 to browse, $9 a month for Pro, $29 a month for Premium and $19 per seat for teams. Most people spend far more on the AI tools themselves — a single assistant is around $20 a month — so the plans below are priced to save you a duplicate subscription, not add one.
Free
Explore the ecosystem
$0forever
- Browse the full directory
- Beginner learning courses
- 3 advisor questions per chat
- Compare 2 tools at a time
- AI news feed
Pro
For professionals using AI daily
$9per month
- Unlimited advisor questions
- Full comparison engine
- Saved cost stacks & exports
- Workflow recommendations
- Saved tools & bookmarks
Premium
For serious skill building
$29per month
- Everything in Pro
- Academy certificates & badges
- Personalised learning paths
- AI stack optimisation reviews
- Priority ecosystem updates
Enterprise
For teams and organisations
$19per seat, per month
- $19 per seat, from 3 seats
- Organisation dashboard
- Team AI spend analytics
- Approved-tool policy list
- Employee AI training programmes
Not sure which to pick?
Ask the advisor what your goal needs. If a free tool chain gets you there, it will say so.
Plans renew automatically and can be cancelled any time from your profile. Prices in USD; local taxes are added at checkout.
Plan comparison at a glance
Exactly what each plan unlocks — the same limits the app enforces.
| Feature | Free | Pro | Premium | Enterprise |
|---|---|---|---|---|
| Price | $0 | $9/mo | $29/mo | $19/seat/mo |
| Yearly price | $0 | $90/yr | $290/yr | $190/seat/yr |
| Tool directory & reviews | All tools | All tools | All tools | All tools |
| AI advisor questions | 3 per chat | Unlimited | Unlimited | Unlimited |
| Tools compared side by side | 2 | Unlimited | Unlimited | Unlimited |
| Saved cost stacks & bookmarks | — | Included | Included | Included |
| Academy certificates & badges | — | — | Included | Included |
| Personalised learning path | — | — | Included | Included |
| Organisation dashboard & spend analytics | — | — | — | Included |
| Free trial | n/a | 7 days, no card | — | — |
What the most price-checked AI tools cost
Paid plan prices we hold in the directory, with the yearly equivalent. Free tiers are marked — many of these do the job at $0.
| Tool | Category | Paid plan | Per year | Free tier |
|---|---|---|---|---|
| ChatGPT | chat assistants | Free · Go $8/mo · Plus $20/mo · Pro $200/mo | $240 | Yes |
| Claude | chat assistants | Free · Pro $20/mo ($17/mo annual) · Max from $100/mo | $240 | Yes |
| Gemini | chat assistants | Free · AI Plus · AI Pro $19.99/mo · AI Ultra | $240 | Yes |
| Perplexity | search | Free · Pro $20/mo | $240 | Yes |
| GitHub Copilot | coding | Free · Pro $10/mo · Pro+ $39/mo · Business $19/user/mo | $120 | Yes |
| Cursor | coding | Hobby free · Individual $20/mo · Teams $40/user/mo | $240 | Yes |
| Midjourney | image | Basic $10/mo · Standard $30/mo | $120 | No |
| ElevenLabs | voice | Free 10k credits · Starter $6/mo · Creator $22/mo | $264 | Yes |
AI pricing questions, answered
Which AI subscription is best value?
For most people it is one general assistant (about $20 a month) plus AI Navigator Pro at $9 a month to stop paying for tools you do not need. If you only use AI occasionally, the free plans of ChatGPT, Gemini and Claude cover a lot, and our free plan lets you compare them.
How much do AI tools cost per month?
Mainstream assistants and creative tools cluster around $10 to $30 a month per person; coding assistants sit near $10 to $20; enterprise-grade legal, sales and analytics tools are quoted per organisation. The table above shows the current figures we hold for the most price-checked tools.
What is the best AI plan for personal use?
Free, then Pro if you compare tools more than once a month. Pro is $9 and pays for itself the first time it stops a duplicate $20 subscription.
Which AI plan is best for coding?
Pro — the unlimited comparison engine and advisor cover coding assistants like GitHub Copilot, Cursor and Windsurf, and the cost calculator prices a whole developer stack.
Is there a free AI Navigator plan?
Yes, permanently free: the full directory, every review, the beginner courses and three advisor questions per conversation. No card required.
Do you offer a free trial of Pro?
Seven days of Pro without a card. Nothing charges when it ends — the account drops back to free.
What does team pricing cost?
Enterprise is $19 per seat per month, or $190 per seat per year, from three seats up, and includes the organisation dashboard with team AI spend analytics.
Can I cancel or switch plans?
Any time from your profile. Upgrades are prorated and cancellations keep access until the end of the period you already paid for.
AI tool pricing guides
What the most-searched AI tools actually cost — plans, free tiers and cheaper alternatives.