Our HeyGen review
HeyGen is a strong AI video creation option: strongest at sales videos, weakest on minutes cap on lower plans.
We score HeyGen 4.4 out of 5 — strong ease of use, strong performance and solid value for money.
What HeyGen is
HeyGen is HeyGen's AI video creation product, launched in 2022. AI avatar video studio with realistic talking avatars, video translation and lip-sync in 40+ languages.
It is aimed at beginner users — the learning curve is gentle. Day one you would use it for sales videos, training content and localised marketing. It runs on Web, with no mobile app, and there is an API if you want it inside your own systems.
Where it shines
The core strengths are easy to state: best-in-class avatar realism and fast translation workflow. The feature set behind that is custom avatars, video translation, lip sync and brand templates.
We rate performance 4.5/5 and answer accuracy around 89% for the tasks in this category, which is why it holds up for sales videos and training content.
Where it falls short
The honest downsides: minutes cap on lower plans.
Nothing here needs training, so the risk is not difficulty — it is paying for capability you never use.
Pricing and value for money
Pricing is Free 3 videos · Creator $29/mo · Team $39/seat/mo. At $29 a month that is $348 a year per person, at the expensive end of its category (the category median is about $20). A free tier exists, so you can test it properly before paying.
If budget is the constraint, Runway at $15/mo does much of the same work. Our cost calculator will show what adding HeyGen does to your monthly stack before you commit.
Who should use HeyGen
HeyGen is the right call for sales videos, training content and localised marketing. Look elsewhere if minutes cap on lower plans is a bigger problem for you than best-in-class avatar realism is a benefit.
The alternatives worth comparing are Synthesia ($29/mo) and Runway ($15/mo). Put them side by side before you buy.
Worth a trial: HeyGen at $29/mo is best used for sales videos and training content, and it earns 4.4/5 from us.