Sales & marketing
Find and reach the right prospects
Build a list, enrich it and personalise outreach at a sane volume.
Saves a day of list-building a weekIntermediateBest pick: HubSpot Breeze
Best tools for this task
Every pick scored out of 10 on how accurate its output is, how fast it gets you a usable result, and how cheap it is to run. Reorder the list by whichever matters most.
Most accurate
Gong 9.1
Fastest to a result
Gong 8.2
Cheapest to run
HubSpot Breeze 6.2
HB
1. HubSpot Breeze
Best pick
Included in Sales Hub from $20/seat
Best when the CRM is already HubSpot.
- Accuracy
- 8.6/10
- Speed
- 8.0/10
- Cost
- 6.2/10
GO
2. Gong
Platform fee + per-seat, quote based
Tells you which messages actually convert on calls.
- Accuracy
- 9.1/10
- Speed
- 8.2/10
- Cost
- 5.0/10
AP
3. Apollo.io
Free · Basic $49/user/mo · Professional $79/user/mo
Contact data and sequencing in the same place.
- Accuracy
- 8.4/10
- Speed
- 7.9/10
- Cost
- 3.7/10
How to do it, step by step
- 1
Define the account you win most often, then filter to that only.
- 2
Personalise the first line from something you read, not something inferred.
- 3
Cap volume — deliverability collapses faster than pipeline builds.
What usually goes wrong
Cold outreach is regulated (GDPR, CAN-SPAM). Check the rules for each market.