Sales & marketing

Answer common support questions automatically

Deflect repeat questions and hand the rest to a human with context.

Saves 30–50% of ticket volumeIntermediateBest pick: Intercom Fin

Best tools for this task

Every pick scored out of 10 on how accurate its output is, how fast it gets you a usable result, and how cheap it is to run. Reorder the list by whichever matters most.

Most accurate

Intercom Fin 8.9

Fastest to a result

Intercom Fin 8.3

Cheapest to run

Intercom Fin 5.2

FN

1. Intercom Fin

Best pick
$0.99 per resolution · seats from $29

Highest resolution rate on real help-centre content.

Accuracy
8.9/10
Speed
8.3/10
Cost
5.2/10
ZD

2. Zendesk AI

Suite from $55/agent/mo · Advanced AI add-on $50/agent/mo

Best fit when support already runs on Zendesk.

Accuracy
8.8/10
Speed
8.0/10
Cost
3.4/10

How to do it, step by step

  1. 1

    Fix the help centre first — the answer quality is capped by your documentation.

  2. 2

    Start with the ten highest-volume questions, not everything.

  3. 3

    Make the handover to a human one click, and pass the conversation with it.

What usually goes wrong

Publish what the bot must never answer: refunds, legal, medical, account security.