Playbook · Founder

Go from idea to a paying product without hiring

A live product, a landing page and working operations in a month

Solo founders and two-person startups $134/month for one person ~15 hours saved a weekIntermediate

The steps, in order

  1. 1

    Pressure-test the idea

    Write who it is for, the job it finishes and the three reasons it might fail.

  2. 2

    Build the one path that matters

    Ship sign-up to the core action to a result before adding a second feature.

  3. 3

    Put a real price on it

    One paid plan, one free limit. Pricing changes are cheap now and expensive later.

  4. 4

    Make the deck you will need anyway

    Ten slides: problem, who, product, evidence, plan. Real numbers only.

  5. 5

    Get twenty conversations

    A tight list of the accounts you win most often, personalised first lines, low volume.

  6. 6

    Automate onboarding and receipts

    So growth does not turn into manual admin the week it starts working.

How you know it worked

First win: A link you can send to a stranger who then completes the core action.

Measure: Paying customers, and hours you personally spend on admin each week.