Playbook · Founder
Go from idea to a paying product without hiring
A live product, a landing page and working operations in a month
Solo founders and two-person startups $134/month for one person ~15 hours saved a weekIntermediate
The steps, in order
- 1
Pressure-test the idea
Write who it is for, the job it finishes and the three reasons it might fail.
- 2
Build the one path that matters
Ship sign-up to the core action to a result before adding a second feature.
- 3
Put a real price on it
One paid plan, one free limit. Pricing changes are cheap now and expensive later.
- 4
Make the deck you will need anyway
Ten slides: problem, who, product, evidence, plan. Real numbers only.
- 5
Get twenty conversations
A tight list of the accounts you win most often, personalised first lines, low volume.
- 6
Automate onboarding and receipts
So growth does not turn into manual admin the week it starts working.
How you know it worked
First win: A link you can send to a stranger who then completes the core action.
Measure: Paying customers, and hours you personally spend on admin each week.