Playbook · Support lead
Cut repeat tickets without annoying customers
Faster first response and fewer repeated questions
Customer support and success teams $101/month for one person ~20 hours saved a weekIntermediate
The steps, in order
- 1
Count your top ten questions
Real ticket data, last 90 days. This list is your whole roadmap.
- 2
Fix the help centre
Answer quality is capped by your documentation, not the model.
- 3
Automate those ten only
Narrow scope, measured deflection, published list of what it must never answer.
- 4
Make escalation one click
Hand the human the full conversation, not a fresh ticket.
- 5
Feed calls back into docs
Transcribe customer calls, mine them monthly, update the articles.
- 6
Review weekly with a quality bar
Sample answers, score them, retire anything below the bar.
How you know it worked
First win: The top three questions answered instantly, with escalation working.
Measure: Deflection rate and customer satisfaction together — deflection alone hides damage.